Guides
Short, practical explanations of the ideas behind the tools — written for people who publish, not for people who collect jargon.
Keyword Research for Beginners
A practical, jargon-free introduction to finding the phrases your audience uses and turning them into content you can actually write.
6 min readSearch Intent Explained
How to read the intent behind a phrase — informational, commercial, transactional or navigational — and match the page you build to it.
7 min readHow Social Media Keywords Work
Captions, bios and on-screen text are now searchable. Here is how to write descriptive social copy without stuffing it with hashtags.
6 min readYouTube Keywords, Titles and Tags
What titles, descriptions and tags each do on YouTube, and how to write them without keyword stuffing.
6 min readLocal SEO Keyword Basics
How service, location and proximity phrasing combine, and how to build local pages that describe real coverage.
7 min readContent Planning With Keywords
Turn a keyword list into clusters, a publishing calendar and internal links you will actually maintain.